What I do
One person, the whole arc, from the first interview to the shipped build.
Product Strategy
Discovery, positioning, problem framing: the cheapest leverage in product.
Product Design
End-to-end UX & UI: research, flows, prototypes, the finished interface.
Front-end Engineering
Production React / Next.js. I ship the code, not a handoff file.
Design Systems
Tokens, components, and contracts enforced at the lint layer.
Research & Testing
Interviews, surveys, usability, metrics: taste backed by evidence.
About
A designer who codes, because handoff is where ideas go to die.
My team and I lead UX strategies that drive measurable product growth.
Over the years, these strategies delivered around 10–15% YoY growth for clients, alongside stronger engagement and reduced workflow friction. Our platforms make their lives easier each day so they can focus on selling.
Working across design, product, and engineering, we align stakeholders, shape roadmap priorities, and ship accessible, high-impact experiences. To facilitate this, we built and scaled Paygos’ first design system back in 2023, streamlining the design-to-dev handoff from weeks to days.
With a background in marketing and engineering, I bring structured problem-solving to creative strategy. I’m now focused on broadening my design leadership and continually improving as a designer every day. This means mentoring designers, taking extra courses, staying up to date with a growing industry, and making myself future-proof.
Outside of work, I’m usually behind a camera. Photography shares the same instinct I bring to design: noticing the details that make complex things feel simple.